Alcoholic beverages – the trend shapes the gain

The classic alcoholic beverages beer, wine, sparkling wine and spirits have acquired competition from within their own ranks in recent years. The basis of this is the trend towards greater individuality and a reduction in alcohol consumption. As so often, it was the restaurant trade – and within it the world’s fashionable bars – which led the way.

Individual mixed drinks, new worlds of taste, colour and new experiences, yet building on the known and familiar enjoyable classics from wine to beer is the essential trend. It is appreciated and in demand worldwide, motivated by young consumers.