Juices, nectars, smoothies and fruit snacks – the best of nature

Fruit juices have become firmly established in the market in many regions, such as North America and Western Europe. Innovative products are needed to give new impetus to the market in these countries. In other parts of the world, too, those who use interesting products to arouse consumers' attention will gain a lot. When developing these products, the focus has to be clearly on naturalness, health and enjoyment. For this reason, natural sweeteners such as Stevia or honey, as well as fruit pieces for a better mouth feel, are becoming ever more important in this sector. Döhler has developed a wide range of product concepts. These not only offer the consumer new taste sensations and healthy additional benefits, but also create completely new reasons for consumption – and thus additional potential in established fruit juice markets.

Innovation through new taste sensations
Consumers love exotic flavours. Exotic fruits provide an incredible range of flavours and offer a journey of the senses to other countries. The demand for domestic fruits is also growing. For consumers in Europe, this means local fruits such as apple, pear, red fruits and rhubarb, while in India and Africa the mango is familiar and well-known. As different as the fruits in the various countries are, the fundamental thought is the same: to use fruits which the consumer knows and links to positive memories. Herbs and spices provide an ideal addition to both domestic and exotic product concepts. The consumer doesn't just see these as natural and healthy – these flavours also allow country-specific flavour preferences to be met in an even more targeted way and seasonal products (e.g. winter smoothies) to be created.
It doesn't matter whether they're exotic or domestic – apple, pear, red fruits, mango and orange are some of the most important flavours worldwide. The mango in particular is becoming ever more significant thanks to its full mouth feel in beverages with a high juice content. Using targeted sourcing, the DöhlerGroup has ensured access to mango raw materials in India, where there is a large selection of premium quality mango. Döhler offers mango varieties such as Alphonso and Totapuri from India in the form of purees, concentrated purees, clear concentrated juices and blends. Varieties such as Tommy Atkins and Criollo from Central and South America top off the portfolio of raw goods.

Innovation through new reasons for consumption
How does a product become successful in a saturated market? By being different from all other products and being perfectly tailored to the various requirements of the consumer. That is why Döhler has developed product concepts which offer the right solution for any moment and reason under the heading "Day Drinks". Döhler “Breakfast Snacks”, for example, contain everything needed for a healthy breakfast. Delicious fruit juices with fruit pieces, fibre and cereals (oats and wheat fibres), honey and vitamins provide the perfect start to the day. Extending this concept further, Döhler has also developed “Afternoon Snacks”, “Evening Snacks” and “Evening Drinks”, which are adapted to the consumer's requirements at any time of day.

Innovation through functionality
ACE drinks were some of the first beverages to have additional health benefits. Döhler has developed concepts in classic ACE drinks that include carrot juice as a natural source of pro vitamin A. New concepts are also benefitting from the positive image of ACE drinks: The next generation of ACE drinks is called Antiox-CE, in which the natural functionality of antioxidants is used in place of pro-vitamin A. The new ACE and AntiOx-Shots offer both health and convenience. A bottle of just 98ml covers the daily requirement of vitamins A, C and E. The shot concept has already gained an extremely high level of acceptance among consumers in other beverage segments, giving an extremely positive outlook for ACE Shots too.

Döhler ingredients for successful concepts:

• High-quality fruit juice concentrates and purees from exotic and traditional fruits
• ORAC fruit juice concentrates and purees
• Natural sweetening using MultiSweet® Stevia
• Natural fruit and non-fruit flavours
• All-in-one compounds

 

About Döhler:
The DöhlerGroup is a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry. Döhler’s integrated approach and the broad product portfolio ranging from flavours and emulsions, natural colours and health ingredients, compounds, fruit preparations, alcoholic and non-alcoholic beverage bases, dairy bases, malt and cereal bases, sweetening systems to fruit and vegetable juices, purees, concentrates and blends is the optimal basis for innovative and safe food & beverage applications.
Headquartered in Darmstadt, Germany, Döhler has 19 production and 21 application centres, 50 sales offices and sales activities in over 130 countries. More than 2,600 dedicated employees provide our customers with fully integrated food & beverage solutions from concept to realisation.
“WE BRING IDEAS TO LIFE.” briefly describes Döhler’s holistic and strategic approach to innovation. This comprises market intelligence, trend monitoring, the development of innovative products and product applications, advice on food safety and microbiology, food law as well as sensory & consumer science.

For further information please contact:
DÖHLER GMBH
Marketing
Riedstraße
64295 Darmstadt/ Germany

Diana Wolfstädter
PR Manager
Phone   +49 (0) 6151/306-1205
E-mail    diana.wolfsteadter@doehler.com