Doehler at Gulfood 2012: Smart Category Evolution

“Smart Category Evolution” will be the Doehler theme at Gulfood 2012.  As a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry, Doehler will be showcasing many new product applications tailor-made for the Middle East. Doehler has been active in the region since the 1980s. As a result, the company has a deep understanding of the market needs and flavour preferences of the Middle East region. Thanks to the Dubai based Centre of Excellence, which offers effective application resources by employing local product developers, all products are tailor-made for the Middle East.

Malt beverages – refreshing, sporty and healthy
Fresh, lighter product variations have pepped up the image of malt beverages in recent years. With a broad product portfolio of gently processed, ready filtered and concentrated malt extracts and malt compounds, Doehler makes it possible to produce malt beverages cost-efficiently. Suitably, Doehler will be presenting innovative product concepts, such as fruity-flavoured malt beverages at Gulfood 2012.

Still drinks – boundless opportunities!
The demand for fresh fruits and juice concentrates has significantly increased over the past few years, resulting in higher raw material prices. In order to cater to the price sensitive markets, Doehler will be showcasing a vast range of still drinks featuring an especially fruity flavour profile and a full mouth feel, despite their reduced juice content. The latest emulsion technologies and fruit flavours are the key to this. Fruit pieces provide an efficient way to improve products significantly. In addition, Doehler will present exciting new flavour combinations that make for an outstanding taste experience.

Sparkling stimulation for growth in carbonated soft drinks
Premium products now make it possible to take the edge off of price pressure in the CSD market. That is why Doehler has developed carbonates with 2 % fruit juice – for more juicy enjoyment and improved mouthfeel. New flavours and innovative sweetening methods also offer new possibilities for differentiation as well as sensory-optimised and calorie-reduced product varieties.

Aqua Fruit – a healthier alternative
With increasing health concerns, many consumers are also looking for healthier and more natural alternatives to traditional carbonated soft drinks. Doehler has found a solution for this demand by developing products with 10% fruit juice and carbonisation. The result is a fantastic juicy taste.

Innovative technologies for calorie reduction!
Calorie reduction is a big issue in the food and beverage industry. Especially in the Middle East, with one of the highest diabetes rates in the world and rising rates of obesity among the younger generations in particular, calorie intake is a major concern. Doehler offers a range of innovative sweetening systems in the MultiSweet Plus® product range. This also includes the natural sweetening system MultiSweet® Stevia, with its perfectly balanced sensory profile. Thanks to Sweetness Improving Technology (SIT), the taste of all sweetening systems is especially similar to sugar. In addition, Sugar Replacement Technology (SRT) offers new ways to reduce carbohydrates without sweeteners.
Along with these products and product applications, Doehler will be introducing a wide range of additional innovations which can be tasted at Gulfood 2012.

Doehler Stand:
Hall Sheikh Saeed 3, Stand S3-A18


About Döhler:
The DöhlerGroup (www.doehler.com) is a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry. Döhler’s integrated approach and the broad product portfolio ranging from flavours and emulsions, natural colours and health ingredients, compounds, fruit preparations, alcoholic and non-alcoholic beverage bases, dairy bases, malt and cereal bases, sweetening systems to fruit and vegetable juices, purees, concentrates and blends is the optimal basis for innovative and safe food & beverage applications.
Headquartered in Darmstadt, Germany, Döhler has 19 production and 21 application centres, 50 sales offices and sales activities in over 130 countries. More than 2,700 dedicated employees provide our customers with fully integrated food & beverage solutions from concept to realisation.
“WE BRING IDEAS TO LIFE.” briefly describes Döhler’s holistic and strategic approach to innovation. This comprises market intelligence, trend monitoring, the development of innovative products and product applications, advice on food safety and microbiology, food law as well as sensory & consumer science.


For more information:

DoehlerGroup
Riedstrasse
64295 Darmstadt / Germany
www.doehler.com

Diana Wolfstädter (PR)
Phone +49 6151 306-1205
Fax +49 6151 306-8205
diana.wolfstaedter@doehler.com

Local contact
Doehler Middle East LTD
Janine Hardtke
Phone +971 4-8036-317
janine.hardtke@doehler.com