Döhler Sensory & Consumer Science: Competent services for successful products
Facing the challenge of increasing market diversity and growing consumer demands concerning product quality it is most essential to evaluate in detail the factors influencing first and repeat purchase of food and beverage products.
While first purchase is mostly influenced by extrinsic conceptual elements, repeat purchase is based on the intrinsic product features, of which taste is doubtless the most important one. Following the main principle “The fish must like the bait, not the angler” it is essential to consider the consumers’ view of concepts and products instead of following decisions based on biased internal tastings.
Sensory Science: Objective profiling of products
Descriptive sensory analyses take place in special booths for tasting, in which the necessary unitary conditions regarding light, temperature and humidity can be created. All of the booths are equipped with networked PCs that enable a direct data input for the test persons and permit the project managers a prompt evaluation of data. Also special sensory software is put to use, which enables an extensive and meaningful analysis of the data by state of the art statistical methods. Project specific testing panels are assembled by 8 to 10 persons, which are part of more than 80 skilled and trained in-house staff members from a wide variety of departments. These panels work on global sensory mappings of special categories (for example orange juice) as well as on shelf life studies or on the optimization of sweetening systems (including the innovative Döhler MultiSweet® Stevia system).
Consumer Science: Measuring product acceptance
The goal of consumer research is to gather and evaluate the behaviour of the consumer as a reaction to the sensory perception, which basically means to measure the acceptance of the products.
For the area of consumer research a database of 2,500 persons can be accessed for the German market. A network by external market research companies is available for international studies to assist in cross regional field-work, which means selection and questioning of test persons in the particular market. Independently, in a range of important foreign Doehler locations (especially Brazil, Russia, India and China) adequate departments in the area of sensory & consumer science are already at work or in the planning in order to offer this field of service on location to our international customers.
Sensory Seminars: building up skills for internal sensory work
Besides these testing services Döhler SCS also offers seminars and workshops in the field of Sensory & Consumer Science. Two sensory seminars (German) are already scheduled for 2011 (May and November), additional events in English are in preparation.
For further information please contact:
Döhler Sensory & Consumer Science
Dr. Alexander Quadt
Phone +49 6151 306 2149