The drinking yoghurt market is defined by consistent market growth at above-average consumer prices. The wide range of flavours seems to know no limits here – consumers are proving to be very open to trying new things.

Shake, open, drink! That's how easy and convenient it is to enjoy a drinking yoghurt – which is why they cater perfectly to the trend toward convenience.

Functional dairy products have prevailed in the supermarket refrigerated cabinets in the past few years, with an assortment that includes probiotic drinks and drinking yoghurt with cereals. Döhler’s F.I.T Life Plus ingredients, such as omega-3 fatty acids, fibre, natural antioxidants from fruit juice concentrate and plant extracts, are the foundation for the next generation of healthy drinking yoghurt in this market segment.

Functionality is a crucial benefit – but good flavour remains an important buying motivation. The DöhlerGroup offers you attractive fruit preparations and compounds, such as pomegranate-blueberry, mango purees from the top variety of Alphonso mangoes from India, and of course classics such as raspberry-strawberry.