Sensory & Consumer Science - Seminar Know-how for Your SuccessDöhler Sensory & Consumer Science offers dedicated seminars or sensory training sessions for customers. This knowledge share process consists of mainly one-day seminars either at our headquarters in Darmstadt on on site at customers's premises, if required. There are two seminar formats abailable covering different modules to fit specific needs:
Seminar concept 1: Sensory Science
This seminar offers training on sensory science methods and application at eighter an introductory or more advanced level: - Basics of sensory science: physiology of perception
- Main chracteristics of analytical sensory evaluation
- Panelist training based on DIN 10961 (basic tastes, taste thresholds, etc.)
- Building an analytical panel
- Theory and practice of different test applications (triangular, Duo-Trio, paired comparision, ranking)
- Theory and practice of sensory profiling application (Conventional/QDA, Consensus)
- Language development for specific product categories
- Sensory science and quality assurance
- Effective sensory analyses without FIZZ
- Statistics of sensory science
- Many other topics
These seminars can be tailored to help train individuals such as panel leaders or sensory science and quality assurance managers as well as complete sensory panels (maximum 15 people per seminar). Flavour references
Döhler Sensory & Consumer Science also offers flavour references to suport the training of analytical panels tand facilitate language development. These references are available as single vials in varying sizes from 30 to 500 ml or as individual training kits consisting of eight flavour references in a practical case. Seminar concept 2: Consumers Science
Elements available for seminar content are: - Consumer Science: objectives and applications
- Basic methodology: focus group discussions, Central Location Tests, online surveys
- Selecting the right consumer sample
- Practical application and interpretation of results
- Evaluation of the individual effects and mutual interaction of marketing mix properties
- Linking consumer acceptance data with analytical sensory data to understand consumer behaviour
- Consumer science statistical methodology: ANOVA, penalty analysis, cluster analysis, conjoint methods, corrrelation an regression analysis
These seminars are aimed at product development managers and team members, product management, marketing and market reserach staff who are primarily responsible for selecting, implementing, and supervising consumer science studies or evaluating and interpreting the results. For more information please contact Olaf Biedekarken at Döhler's HQ in Darmstadt olaf.biedekarken@doehler.com | Client commentsDiana Amui, Product Development & Sensory Specialist, FrieslandCampina InnovationThe practical seminar in sensory science is based on the latest scientific discoveries and was therefore very helpful in updating our knowledge. The expert speakers were able to answer any question...  Wolfgang Rommel, Head of Marketing & CommunicationWe have had excellent experiences preparing and executing consumer tests together with Doehler Sensory & Consumer Science. We especially value the efficient and dedicated way in which the Doehler...  Product Manager, Leading German mineral water springThe thorough preparation and execution of a representative concept and product test by Doehler Sensory & Consumer Science allowed us to gain valuable insights into customer perception as part of...  Sebastian Riedel, Sales Marketing, Ehrmann AGIn Doehler Sensory & Consumer Science, we have found a competent partner in product innovation, who help us to gain important insights into consumers and market potential within a short space of... Paul Hoegg, Technical Advisor, Sinalco International Brands GmbH & Co. KGWe were able to take excellent and useful approaches from the seminar, especially regarding the execution and evaluation of differentiation tests. Not least about which sensory testing processes are... Ronald Brand, Manager Laboratory and Quality Control/ Operational Control, Hassia Mineralquellen GmbH & Co. KGAs part of our IFS certification and due to internal training measures, we planned an external training course for all laboratory staff involved in sensory science. However, off-site training was not... more »Questions?We will find solutions Contact
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