Coloured emulsions
The choice of colour plays a crucial role in the buying decision of beverages. For some beverage concepts, stating the use of some colourings (such as beta carotene) can increase the consumer’s buying interest due to an association with “naturalness” or “wellness & health”. Döhler offers you a broad spectrum of colours, from the natural – as in the case of beta carotene – to traditional synthetic colours. Our objective is to use the colour best suited to meeting the needs of your final user target group. |