Reformulations without Compromising on Taste or Mouthfeel
Excessive sugar consumption is a growing global concern, contributing to rising rates of obesity, diabetes and chronic health conditions. With the WHO recommending a reduction of free sugars to less than 10% – and ideally below 5% – of total energy intake, and many countries implementing sugar taxes, the need for healthier, lower-sugar alternatives has never been more important.
Today’s health-conscious consumers are driving this shift, actively seeking products that support long-term wellness without compromising on taste, indulgence or convenience. For food and beverage brands, sugar reduction and replacement present a strategic opportunity: to meet regulatory requirements, respond to evolving consumer preferences and gain a competitive edge.
Discover how your business can lead the way with innovative solutions that deliver sweetness, enjoyment and healthier ingredient profiles – without compromise.
Challenges When Reducing or Replacing Sugar
Sugar is more than just a sweetener: among other things, it masks unpleasant flavours, influences mouthfeel and contributes to flavour intensity. Balancing flavour, texture and functionality while complying with legal regulations and clean-label requirements as well as consumer preferences requires expertise.

Innovating Sweetness
Combining cost-efficiency, speed and a broad portfolio, we meet every challenge with precision and innovation. Our customisation and flexibility ensure tailored solutions that prioritise your unique needs. With global sourcing and end-to-end in-house expertise, we independently deliver scalable, high-quality results, backed by quality excellence and holistic application expertise. Partner with Döhler to transform your products and achieve healthier, better-tasting solutions for today’s markets.
Through our three pillars, we enable food and beverage brands to meet the growing demand for healthier, lower-sugar products:
Completely replace added crystal sugar with our plant- & fruit-based sweeteners to support natural, clean-label alternatives that provide the same sweetness and quality. This solution appeals to health-conscious consumers looking for sugar-free or no-added sugar options without artificial additives, allowing for guilt-free indulgence without compromising taste and sensory appeal. It also minimises exposure to sugar taxes and helps brands meet the growing demand for clean-label and non-added sugar products.
Completely replace added crystal sugar with our natural, clean-label alternatives that provide the same sweetness and quality. This solution appeals to health-conscious consumers looking for sugar-free options without artificial additives, allowing for guilt-free indulgence without compromising taste and sensory appeal. It also minimises exposure to sugar taxes and helps brands meet the growing demand for clean-label and non-added sugar products.
Redefining Sugar involves introducing innovative ingredients that enhance metabolic health and stabilize blood sugar levels, providing functional benefits beyond sweetness. This pillar appeals to wellness-oriented consumers looking for products that support sustained energy, balanced metabolism and long-term health. It helps brands stand out with functional, wellness-driven offerings that align with global health trends and regulatory compliance.
Based on our three pillars, sugar reduction, sugar replacement and redefining sugar, our broad toolbox of ingredients and ingredient systems including natural sweeteners, juices, texturisers as well as ingredients to support better metabolism ensure your food and beverage products are loved by consumers.
Our solutions to improve your products by replacing or reducing sugar or adding ingredients for metabolic health.
