Successful innovations start with a solid understanding of the market and current consumer trends.

Applying up-to-date innovation management tools, we support the idea to market (ITM) process from beginning to end. This can include using the latest market and trend research as well as through workshops and other ideation methods. We create new business opportunities by identifying white spots in a product category or by combining the best of two categories. A new brand or packaging, which assures a good brand-product match with the final application, can also be developed.

Market Research
We combine market and trend research with long-term experience in foods and beverages to identify the relevant product ideas that are the perfect fit for your brand.

Category Exploration
We explore the food and beverage world with a moderated session in which customer representatives work together with Döhler’s experts to systematically and strategically develop numerous product ideas. Product requirements are defined to find the best solution-oriented product ideas.

Ideation Workhop
We develop a detailed product concept and a minimal viable product (MVP) through structured discussion, brainstorming, tasting and co-creation methods. This workshop will elaborate the idea defined in the Innovation Workshop and will bring it to life in form of an MVP.

Brand Development
We handle the development of a new or sub-brand and design the packaging accordingly. Incorporating brand and package development from the start of the ITM process will assure an excellent multisensory product with an appealing brand-product fit.

We develop products in 120 product categories together with our global R&D network and leading experts in processing & applications.

Based on the approved concept, our R&D team will focus on developing your product. We start by sourcing the natural ingredients that will be transformed into the first samples, which will then be optimised based on your requirements and the feedback from consumers. The laboratory stability testing will follow and the final commercial recipe delivered.

Our Product expertise:

• Soft Drinks & Water »
• Energy Drinks, Sports Drinks & Sports Nutrition »
• Juices & Juice Drinks »
• Tea, Coffee and Herbal Beverages »
• Dry Beverages »
• Beer & Malt Beverages »
• Cider, Wine & Spirits »
• Plant-Based Dairy »
• Dairy Products & Ice Cream »
• Bakery »
• Confectionery »
• Cereals & Snacks »

Do you want to be sure that your product is a success on the market?

Our own Döhler Sensory & Consumer Science includes a worldwide consumer panel network and panels of trained sensory experts. We can find the answer to all your sensory research questions with perfectly tailored test methods to secure customers’ business decisions. With the help of our Sensory & Consumer Science services, we identify the potential need for improvement, assure consumer-centric concept and product development and speed up the idea to market process.

Idea and Flavour Screening
Speed up your innovation process by identifying consumer needs as well as by measuring the most promising individual product ideas and their preferred flavour combinations.

Consumer Co-Creation
Early involvement of small consumer groups in the idea to market process provides a fast and cost-effective way to generate consumer insights and understand their needs. Consumers will delve into product ideas and fine-tune the product concept and product.. When it comes to concepts or prototypes, initial consumer feedback and possible input for optimisation can be called upon, which in turn results in a consumer-centric development.

Concept Test
Make sound business decisions by understanding your target group and measuring the performance of your concept, identifying an optimal product assortment without cannibalisation effect or by determining the optimal price point and price range.

Product Performance Test
Consumer study to measure the acceptance of concepts, products or prototypes by the target group and to identify the potential need for improvement.

Preference Mapping
Obtain an in-depth understanding of a product category from a sensory point of view, identify benchmark products, discover which sensory properties result in consumers’ liking or disliking and identify the profile of the ideal product within the category.

Difference Tests
Sensory difference tests can be used to objectively verify whether or not a perceptible sensory difference exists between product variants. In addition, the variant can be found that comes closest to a given benchmark recipe.

Sensory Profiling
Sensory profiles can be used to objectively describe, quantify and compare the sensory properties of one or more products. Based on the taste profiles of various products within one category, white spots can be identified for the targeted development of product innovations as well as the sensory positioning of products in a competitive environment.

Döhler offers the right packaging solution for every application and tailors it to your requirements.

Working with our global network of suppliers, Döhler finds the best packaging solutions for your beverage and takes care that all requirements to bring your idea to life will be met to create a scalable product from the idea. We guide you through the key considerations and determine the best steps forward for your product. In doing so we also take the ingredients, certification, MOQ, vendors and co-packing landscape into account. Considering all relevant parameters at the beginning of your idea will make sure that your product is ready for the targeted market.

We handle everything from the initial idea to the final packaging.