Do you want to be sure that your product is a success on the market? Inspire consumers with a multi-sensory experience that fulfils exactly the expectations you trigger with your brand, your product concept, the packaging or the colour. Döhler Sensory & Consumer Science gives you well-founded and clear recommendations on optimising the multi-sensory quality of your product and therefore your market opportunities. We call this Döhler Multi-Sensory Excellence.
Döhler Sensory & Consumer Science is your independent partner for consumer tests and sensory science services with particular expertise in the beverage sector. Because we are part of the DöhlerGroup, you always benefit from the unique wealth of experience of a provider with more than 10,000 food and beverage applications on the market.
As a member of the BVM (Berufsverband Deutscher Markt- und Sozialforscher, the German Professional Association for Market and Social Research), DGSens (Deutsche Gesellschaft für Sensorik, German Society for Sensory Science), ESOMAR (European Society for Opinion and Market Research) and the DIN Standards Committee Sensory Science, we work in compliance with the latest standards and possess comprehensive resources of our own.
An essential factor in the sustainable market success of food and beverages is sensory science, meaning descriptive, sensory testing of products by trained expert panels.
Sensory & Consumer Science has access to more than 100 sensory science experts, including a large number of experienced application developers. They check all sensory dimensions of your products: appearance, odour, taste, mouthfeel and sound. The results are brought together in strictly objective and purely descriptive profiles. This allows us to clearly characterise and distinguish your test products.
With your brand and the positioning, packaging and colour of your product, you trigger very specific expectations in consumers. Döhler Consumer Science supports you in fulfilling these expectations with a harmonious multi-sensory product experience. After all, the ideal fit leads to long-term product success, a high purchase rate and loyal consumers.
We analyse consumer acceptance and emotions before, during and after product tasting. This way, you receive reliable and realistic information on how your products are assessed and perceived in comparison with benchmark products on the market. In our recommendations for targeted product optimisation, you benefit from our experience in sensory studies with more than 20,000 consumers and over 1,300 products.