Combining beer with refreshing lemonade, Radler, also known as shandy, paved the way for the emergence of the beer mix category. Lemon Radler is still the leading flavour, but is now accompanied by a variety of fruity flavours that cater to local taste preferences. The diversification process is now borrowing from existing food and beverage trends such as alcohol and sugar reduction, adding functionality and taking advantage of cross-category flavour trends. Be inspired by new beer mix beverage concepts:

• Cloudy beer mix beverages
• Sugar-reduced beer mix beverages
• Non-alcoholic or higher ABV beer mix beverages
• Functional beer mix beverages
• Beer mix beverages targeting millennials & Gen Z