From early concept screening to concrete, consumer-centric product development: Our idea and flavour screening process helps us identify the most promising product ideas for your target group.

Our consumer co-creation approach allows us to develop innovative concepts and products together with consumers – in a quick, flexible and interactive manner. We then validate the sensory performance through targeted product and concept tests, which enables us to ensure that your new product will be successful on the market and generate real excitement among your target group.

There are many reasons why a recipe may need to be adjusted – from optimising costs or switching suppliers, to changes in packaging or storage conditions. Our sensory difference tests allow us to determine precisely whether consumers can perceive differences between product variants at a sensory level. Benefit from rapid results right when you need them, to guarantee maximum confidence in decision-making.

If, for example, a product’s sugar, fat or alcohol content is to be reduced or completely replaced as part of recipe optimisation, this often leads to significant changes in taste, mouthfeel and appearance. We support you with difference tests and profiling methods for optimum development processes. In a first step, we determine whether there are any sensory differences between the original recipe and the variants with reduced sugar, fat or alcohol content. We then identify which of these variants is closest to the original on a sensory level and would be received just as well by consumers.

We conduct comprehensive product tests to improve the performance of your products in a targeted manner and to gain a better understanding of how your products are positioned compared to the competition. This involves us measuring acceptance among the target group, identifying optimisation potential based on consumer needs and providing you with effective support throughout your product development process.

Our concept test determines how well your concept is accepted and highlights specific optimisation potential. During preference mapping, we analyse the entire product category and identify sensory attributes that positively or negatively influence acceptance within the category. These insights support you in making informed decisions to improve the performance of your product.

Find the sensory training that is best suited to your needs thanks to our comprehensive sensory training concept. During the training sessions, you and your employees learn about the different sensory methods, how to set up your own sensory department, and how to develop a standardised language to describe taste and off-flavours. You can also identify the strengths and weaknesses of the employees who try and evaluate products on a regular basis.

Your employees are trained using our standardised sensory training references, in the form of convenient sniffing sticks. The use of these references leads to an expanded sensory vocabulary and a common understanding of sensory properties.